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Sachin Tendulkar Launches His First Sportswear and Athleisure Brand ‘TEN x YOU’ to Promote Fitness in India.

Economy Business | Dated: 14 Oct 2025

On October 10, 2025, Bharat Ratna and former Indian cricketer Sachin Tendulkar launched his first sportswear and athleisure brand, ‘TEN x YOU’, with the goal of promoting fitness and encouraging sports participation across India.

🎯 Key Highlights:

💡 Other Important Facts:

  • (i) The Bengaluru (Karnataka)-based brand TEN x YOU has been co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, under the company SRT10 Athleisure Private Limited, with financial support from Peak XV Partners and Whiteboard Capital.
  • (ii) The brand’s vision is to transform India from a sports-loving nation to a sports-playing nation, inspiring people of all age groups to lead active, health-oriented lifestyles through fitness and sports engagement.
  • (iii) TEN x YOU offers a diverse range of products, including cricket-specific footwear, lifestyle apparel, and sports accessories, specifically designed to cater to the performance and comfort needs of Indian athletes and fitness enthusiasts.

📚 Test Your Knowledge:

Recently, which renowned Indian cricketer launched his first sportswear and athleisure brand “TEN x YOU”?

Correct Answer: Sachin Tendulkar

🚀 Quick Recap: