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Pramerica Life Insurance Enters Strategic Bancassurance Partnership with Equitas Small Finance Bank to Expand Nationwide.

Banking & Finance | Dated: 11 Oct 2025

In October 2025, Pramerica Life Insurance Limited, one of India’s fastest-growing life insurers, entered into a strategic bancassurance partnership with Equitas Small Finance Bank (ESFB). The collaboration aims to strengthen Pramerica’s bancassurance network across 18 states, improving access to life insurance products for a wide range of customers nationwide.

🎯 Key Highlights:

  • - The partnership will offer a diverse range of life, savings, and health-focused insurance plans, including Unit Linked Insurance Plans (ULIPs) that combine both investment and insurance benefits.
  • - The rollout will be multi-phased, covering urban, semi-urban, and rural markets, targeting self-employed, salaried, underserved, and microfinance customers to enhance insurance penetration.
  • - The initiative will focus on southern states like Tamil Nadu, Karnataka, and Kerala, supporting the Insurance Regulatory and Development Authority of India (IRDAI)’s vision of “Insurance for All by 2047.”

💡 Other Important Facts:

📚 Test Your Knowledge:

Which life insurance company recently entered into a strategic bancassurance partnership with Equitas Small Finance Bank?

Correct Answer: Pramerica Life Insurance Limited

🚀 Quick Recap: