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Bajaj Finserv Rebrands Insurance Businesses as Bajaj General Insurance and Bajaj Life Insurance.

Banking & Finance | Dated: 10 Oct 2025

In October 2025, Bajaj Finserv Limited (BFS) rebranded its insurance businesses, renaming them Bajaj General Insurance and Bajaj Life Insurance, following the acquisition of Allianz SE’s 26% stake in its insurance joint ventures, making BFS the sole owner of both entities.

🎯 Key Highlights:

  • - Earlier in 2025, Bajaj Finserv acquired Allianz SE’s 26% stake in its two insurance joint ventures for Rs. 24,180 crore, gaining full ownership and enabling complete control over brand identity and operations.
  • - The rebranding is accompanied by a new campaign: “100% Bajaj. Made in India. Made for India. Made by India.” The updated logo reflects a bold, modern design emphasizing trust, transparency, and customer-centric values.
  • - The rebranding has received all necessary approvals from regulatory bodies, including the Registrar of Companies (RC), Competition Commission of India (CCI), and Insurance Regulatory and Development Authority of India (IRDAI).

💡 Other Important Facts:

📚 Test Your Knowledge:

Recently, Bajaj Finserv acquired Allianz SE’s stake in its insurance joint ventures, which was:

Correct Answer: 26%

🚀 Quick Recap: