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Union Finance Minister Nirmala Sitharaman Launches ‘Aapki Punji Aapka Adhikar’ Campaign.

National | Dated: 08 Oct 2025

On October 04, 2025, Union Finance Minister Nirmala Sitharaman launched the nationwide campaign ‘Aapki Punji Aapka Adhikar’ from Gandhinagar, Gujarat. The campaign aims to facilitate the speedy settlement of unclaimed financial assets across various sectors of the financial system, promoting citizen-centric governance and ease of living.

🎯 Key Highlights:

  • - The campaign is designed to help citizens trace and claim their unclaimed financial assets efficiently, covering assets lying across banks, insurance companies, mutual funds, pension funds, and other financial institutions.
  • - To ensure maximum participation, the campaign will be conducted across all States and Union Territories during October–December 2025, reaching citizens nationwide.
  • - Digital demonstrations, helpdesks, and citizen support mechanisms will assist individuals in identifying and claiming their unclaimed assets, simplifying the process and increasing awareness.

💡 Other Important Facts:

  • The campaign is coordinated by the Department of Financial Services (DFS), Ministry of Finance, bringing together the Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI), Insurance Regulatory and Development Authority of India (IRDAI), Pension Fund Regulatory and Development Authority (PFRDA), and Investor Education and Protection Fund Authority (IEPFA), along with banks, insurance companies, mutual funds, and pension institutions on a unified platform.

📚 Test Your Knowledge:

Which campaign was recently launched by Union Finance Minister Nirmala Sitharaman on October 04, 2025, to help citizens claim unclaimed financial assets?

Correct Answer: Aapki Punji Aapka Adhikar

🚀 Quick Recap: