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TCL Appoints Olympic Champion Eileen Gu as Global Brand Ambassador Ahead of Milano Cortina 2026.

Appointment | Dated: 20 Aug 2025

TCL (Telephone Communication Limited), the global technology brand, has recently appointed freestyle ski legend Eileen Gu—the youngest Olympic champion in her discipline—as its Global Brand Ambassador. The partnership aligns with TCL’s dedication to “Inspire Greatness” and its support for the Olympic Movement as an official worldwide partner.

🎯 Key Highlights:

  • - Eileen Gu made history as the youngest-ever Olympic freestyle skiing champion at 18 and the first athlete to win three medals in a single Winter Games. Her ambition and resilience resonate with TCL’s motto, “Inspire Greatness.”
  • - In partnership with the International Olympic Committee (IOC), TCL is positioning Eileen Gu at the heart of its global engagement, particularly as the Olympic Winter Games Milano Cortina 2026 approach next year.

💡 Other Important Facts:

  • (i) Eileen Gu’s appointment also supports TCL’s “TCLforHer” initiative, dedicated to female empowerment through technology and culture. To date, the platform has supported over 2,000 young women through various education and mentorship initiatives.
  • (ii) Strengthening its Olympic ties, TCL was recognized on the Donor’s Wall at the Olympic Museum in Lausanne, Switzerland earlier this year and has rolled out performance-centric campaigns bridging Milan and Hollywood, symbolizing its global footprint.
  • (iii) TCL plans to enhance the Winter Games experience with advanced displays for fans and athletes, deploy home appliances in Olympic Villages, and launch the “Athlete Moments” platform, connecting athletes with loved ones instantly after competition.

📚 Test Your Knowledge:

Who has been appointed as TCL's Global Brand Ambassador ahead of the Milano Cortina 2026 Winter Olympics?

Correct Answer: Eileen Gu

🚀 Quick Recap: