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Amitabh Bachchan Appointed as Brand Ambassador for KRBL's Indian Rice Brand 'India Gate'.

Appointment | Dated: 30 Jan 2025

In January 2025, KRBL Limited, based in Noida, Uttar Pradesh (UP), appointed Bollywood actor Amitabh Bachchan as the brand ambassador for its flagship 'India Gate' brand.

🎯 Key Highlights:

  • - This move aims to strengthen the connection between the brand and consumers, while also enhancing its global presence in the basmati rice market.
  • - Amitabh Bachchan is already the brand ambassador for several renowned products in India, including upGrad, FirstCry, Maggi, Kalyan Jewellers, Cadbury Dairy Milk, Parker Pens, Gujarat Tourism, ICICI Prudential Life, and Maaza.

💡 Other Important Facts:

  • (i) KRBL Limited (formerly known as Khushi Ram Behari Lal Ltd.) was founded in 1889 in Lyallpur, Punjab by two brothers, Khushi Ram and Behari Lal.
  • (ii) It is recognized as one of the world's largest rice millers, primarily known for its 'India Gate' brand of basmati rice, which is the largest-selling rice brand in India.
  • (iii) Anil Kumar Mittal serves as the Chairman and Managing Director (MD) of KRBL Limited.

📚 Test Your Knowledge:

Who has been appointed as the brand ambassador for KRBL's 'India Gate' rice brand recently?

Correct Answer: Amitabh Bachchan

🚀 Quick Recap: