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Bajaj Finance and Bharti Airtel Join Forces to Launch Digital Financial Services Platform.

Banking & Finance | Dated: 23 Jan 2025

On January 20, 2025, Bharti Airtel, a telecom services provider, and Bajaj Finance, a private-sector Non-Banking Financial Company (NBFC), have partnered to develop one of India's largest digital platforms for financial services to ensure faster last-mile delivery.

🎯 Key Highlights:

  • - The platform will offer Bajaj Finance's diversified suite of 27 product lines to Airtel's 375 million customers.

💡 Other Important Facts:

  • (i) Airtel will initially offer Bajaj Finance's retail financial products on its Airtel Thanks Application (App) for a seamless and safe customer experience, and later through its nationwide network of stores.
  • (ii) Two products of Bajaj Finance have been tested on the Airtel Thanks App, and four products will be available to customers by March 2025. These include Gold Loan, Business Loan, a co-branded Insta EMI (Equated Monthly Instalment) Card, and Personal Loan.
  • (iii) Airtel-Bajaj Finserv EMI card users will be provided with flexible EMI options and payment plans for purchasing various goods, which can also be used for e-commerce transactions on multiple platforms.

📚 Test Your Knowledge:

Which company partnered with Bharti Airtel to launch a digital financial services platform in January 2025?

Correct Answer: Bajaj Finance

🚀 Quick Recap:

About Bajaj Finance

  • CEO: Rajeev Jain
  • Headquarters : Pune