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ICAR Launches Kisan Samriddhi Portal to Promote Efficient Agricultural Marketing.

App and Web Portal | Dated: 10 Jan 2025

In January 2025, Dr. Himanshu Pathak, Director General (DG) of the Indian Council of Agricultural Research (ICAR) and Secretary of the Department of Agricultural Research and Education (DARE), launched the 'Kisan Samriddhi Market Portal' and the Kisan Samriddhi trademark at the ICAR-Central Plantation Crops Research Institute (CPCRI) in Kasaragod, Kerala.

🎯 Key Highlights:

  • - The launch occurred during the 109th Foundation Day celebrations of ICAR-CPCRI, as part of the inaugural session of the National Seminar on 'Harnessing the Plantation Sector for Sustainable Development Goals' and an exhibition.
  • - The portal was developed by ICAR’s Agricultural Technology Application Research Institute (ATARI), based in Bengaluru, Karnataka, and is managed by ICAR’s Krishi Vigyan Kendra (KVK), based in Pathanamthitta, Kerala.

💡 Other Important Facts:

  • (i) The portal, currently operating in Karnataka, Kerala, and Lakshadweep, connects farmers, agri-entrepreneurs, and consumers for direct online sales of agricultural products, promoting transparency.
  • (ii) The portal aims to create a Digital Vyapar Network (DIVYAN) to promote efficient agricultural marketing and is scalable to connect all KVKs across the 11 ICAR-ATARI centers in India.
  • (iii) ICAR-ATARI has registered the Kisan Samriddhi trademark for over 150 products across five categories. A mobile application (app) for easy access is also under pilot testing and will be launched soon.

📚 Test Your Knowledge:

Which portal was recently launched by ICAR to promote efficient agricultural marketing?

Correct Answer: Kisan Samriddhi Portal

🚀 Quick Recap: